A few weeks ago, I had posted a Twitter poll asking which app you would use with options as Ad-supported vs Ads-free subscription-based. Votes count is very low to reach any conclusion but Ad-supported got higher votes. The reason for posting that poll was Vivek's post on negative review to his stockedge app in which a person claimed app developer is money-minded pointing to the subscription-based/paywalled features of the app.
This led to the question, how app developers are monetizing their apps. Ads supported is the nice and oldest trick in town. But recently, some users started hating this due to privacy concerns as well as due to annoying ads (some developers really overdo ads bombardments). So, some took the subscription-based business model, allowing only a few features as free and ask for fees for the full app features.While everyone is still figuring this out, Facebook has monetized WhatsApp completely different. Facebook charges businesses to send messages to the customers via Business API (per message charge).
Cred monetized their app through rent paying feature since initial covid days. Charging around 1% to pay rent through credit card.
Paytm has ventured into fantasy sports gaming. In another new, Paytm users have to pay 2% charge on using credit cards to top up wallets. (Newslink)
If you are an app developer, how are you planning to monetize your app?
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